EquipRent Launch Email

Introducing EquipRent

EquipRent, an equipment rental website, wanted to let their customers know about their new product. They'd been gathering email addresses for their mailing list, but still hadn't nailed down the design for their launch.

Having worked for EquipRent before, I was already familiar with their coloring scheme and design choices. Taking a few choice elements from their images, we were able to get the ball rolling quickly.

Within a few short hours, we had the above completed.

A Wild Marketing Director Approaches

Before coding was complete, a new marketing director was hired. He changed the look of the entire newsletter, and we went to code with his design, instead.

When the next project was laid out, the marketing director had been let go. The owner lamented that he had not gone with the original proposed newsletter design above.