Koss and Schonfeld wanted their old logo updated. Several years in service, it was too chunky and outdated. What they wanted was to make it more elegant, more stark.
The old design files were nowhere to be found, so we had to start from scratch, in many ways.
After a few rounds of spit-balling, the choice was made to move the logo into monochrome. This color choice, and the changing to a thinner font, gave the logo some much-needed condensing.
The design rounds were spent getting the scales and text to sit together just right.
To the excitement of all involved, it was finished before the dwindling supplies of letterhead ran out.